What's in a Name?

We are in the process of adding a lot of new work to our website, including this fun little piece that we did during the last football season. We're hoping to find a home this fall for our "What's in a Name?" campaign to promote NFL games throughout  the upcoming season - assuming of course that the NFL actually has a season, and not a strike.

The Soul of the Saints

Those who really dig a great ol’ fashion sports columnist love the writings of sportswriter Wright Thompson. He was originally a writer for the N'awlins paper, the Times-Picayune.

The upcoming Super Bowl isn't just any old Super Bowl. It's got soul, SO much soul, 'cause it's the soul of New Orleans we're talking about here. It's all about overcoming Katrina, and rebuilding. So when Thompson narrates a video chronicling the Big Easy’s resurgence and how the Super Bowl-bound Saints played a huge part in that comeback, you know this is special. This has to be an all-time great YouTube video. If it doesn't bring tears to your eyes, something is wrong with you, serious. This jazzy redemption tale leaves you no choice but to root for the Saints. So here you go - "The Soul of New Orleans."